The project pr-museum.de pursues the goal of providing historical knowledge/information about the history of public relations and communication management in Germany to students, practitioners and interested parties. The history of medicine or law are an important part of any law or medicine degree. It follows that a knowledge about the development of the profession, its most important players, the emergence of a formal corporate communications as well as its instruments and processes should also form a fundamental part of degree programs in communication management.
The website will initially focus on the 20th and 21st century. Modern public relations started at the at the beginning of the 19th century -first in the political arena and then spread to the economic arenay and beyond. The website's content covers topics ranging from the most important players in PR history (e.g. Otto Hammann and Albert Oeckl), PR in organizations (e.g. corporate communications at Krupp and Siemens) to the most important instruments and processes in PR (e.g. press conferences and PR campaigns).
The PR Archive has a diverse collection of PR materials. The archive comprises of 3 parts:
The creation of the PR Archive was initiated by Professor Günter Bentele. In 1993 he took over the first chair of Public Relations in a German-speaking country at the University of Leipzig. Collecting all bachelor and master theses is at the heart of the initiative to support teaching and lecturing. The material, magazines and literature left/bequeathed to the archive support research in the fields of public relations, communication management and strategic communication.