Historical PR Research

You are invited to visit the online museum for public relations.

More information you can get from Prof. Dr. Günter Bentele.


The project pr-museum.de pursues the goal of providing historical knowledge/information about the history of public relations and communication management in Germany to students, practitioners and interested parties. The history of medicine or law are an important part of any law or medicine degree. It follows that a knowledge about the development of the profession, its most important players, the emergence of a formal corporate communications as well as its instruments and processes should also form a fundamental part of degree programs in communication management.

The website will initially focus on the 20th and 21st century. Modern public relations started at the at the beginning of the 19th century -first in the political arena and then spread to the economic arenay and beyond. The website's content covers topics ranging from the most important players in PR history (e.g. Otto Hammann and Albert Oeckl), PR in organizations (e.g. corporate communications at Krupp and Siemens) to the most important instruments and processes in PR (e.g. press conferences and PR campaigns).

More information about contact partners and opening times you can find here.

PR Archive

The PR Archive has a diverse collection of PR materials. The archive comprises of 3 parts:

  • A historical archive with articles from 1949 to 1979
  • A modern archive with examples of press kits, leaflets, booklets, employee and customer magazines environmental reports, and annual reports
  • A collection of 600 bachelor and master theses, PR magazines, and PR literature

The collections left by Professor Albert Oeckl and Doctor Friedrich Korte are of special importance and are kept in the Archive of the University of Leipzig. They both played a central role in shaping the PR profession in Germany during the 1960s and 1970s with their work in the German PR Association, their publications as well as the role they played in training future professionals.

The creation of the PR Archive was initiated by Professor Günter Bentele. In 1993 he took over the first chair of Public Relations in a German-speaking country at the University of Leipzig. Collecting all bachelor and master theses is at the heart of the initiative to support teaching and lecturing. The material, magazines and literature left/bequeathed to the archive support research in the fields of public relations, communication management and strategic communication.