The winners of the Günter Thiele Prize for excellent theses of the year 2021 are Björn Borchardt (B.A.) and Jeanne Link (M.A.). The award ceremony took place digitally during the LPRS Forum on April 16, 2021.
The Günter Thiele Foundation as a part of the Stifterverband für die Deutsche Wissenschaft (Association for the Promotion of Humanities and Sciences in Germany) aims to promote teaching and research in Communication Management, Public Relations, and Strategic Communication. It also works to support the next generation of researchers in these areas. In 2005 it officially became a legally independent, non-profit foundation and succeeded the Stiftung zur Förderung der PR-Wissenschaft an der Universität Leipzig (SPRL). The foundation is named after its co-founder and honorary chairman Günter F. Thiele, who has been supporting research in the field of Public Relations in Germany since the 1990s. The foundation is based at the University of Leipzig.
Until now there has been a lack of reliable data on the budgets, personnel resources structures, and processes of corporate communications in German-speaking countries. For the first time, the Communication Benchmarking Initiative, sponsored by the Günter Thiele Foundation, seeks to collect and compare data on how corporate communications are organized. The scientifically-based initiative will allow for a neutral comparison between companies. It will provide transparency on corporate communication departments' resources and structures and will also offer insights into industry standards. On this basis, it will be possible to classify corporate communications' budgets and the resources available in different corporations.
Since 2004 the Günter Thiele Foundation has awarded the Günter Thiele Prize for outstanding Bachelor and Master theses in the field of Public Relations and Communication Management at the University of Leipzig. From investor relations to corporate listening – the students' theses address a wide range of topics and often attract attention beyond the University of Leipzig.