The winner of the 2022 Günter Thiele Prize is Julia Kloß. Jeanne Link is the first to be awarded the Günter Thiele Research Scholarship 2022. The award ceremony took place on April 22 as part of the "REFRESH" event organized by the Communication Management department of the Leipzig University.
As a new initiative of the Günter Thiele Foundation, the Center for History & Corporate Communication was founded at its first conference on September 23, 2021. Look back at the conference with us and get to know the Research Center better.
The Günter Thiele Foundation as a part of the Stifterverband für die Deutsche Wissenschaft (Association for the Promotion of Humanities and Sciences in Germany) aims to promote teaching and research in Communication Management, Public Relations, and Strategic Communication. It also works to support the next generation of researchers in these areas. In 2005 it officially became a legally independent, non-profit foundation and succeeded the Stiftung zur Förderung der PR-Wissenschaft an der Universität Leipzig (SPRL). The foundation is named after its co-founder and honorary chairman Günter F. Thiele, who has been supporting research in the field of Public Relations in Germany since the 1990s. The foundation is based at the University of Leipzig.
The Günter Thiele Foundation is bundling its historical research in the field of public relations and corporate communication under the umbrella of the newly created Center for History & Corporate Communication.
The initiative promotes research on the history of public relations and strategic communication in Germany as well as on the (corporate) communication of history and connects interested practitioners in the field. Activities focus on the Center's annual conference, the online PR Museum and the "PR archive". The pr-museum.de website provides an interactive overview of the history of public relations and communication management in Germany in what are now more than sixty entries. The role of important PR actors, the communication history of companies and other organizations, the history of communication tools and methods, and overviews of historical periods are all contents of the digital pr-museum. The PR archive, based in Leipzig, includes current scientific literature and an extensive collection of academic theses.
Until now there has been a lack of reliable data on the budgets, personnel resources structures, and processes of corporate communications in German-speaking countries. For the first time, the Communication Benchmarking Initiative, sponsored by the Günter Thiele Foundation, seeks to collect and compare data on how corporate communications are organized. The scientifically-based initiative will allow for a neutral comparison between companies. It will provide transparency on corporate communication departments' resources and structures and will also offer insights into industry standards. On this basis, it will be possible to classify corporate communications' budgets and the resources available in different corporations.
Since 2004 the Günter Thiele Foundation has awarded the Günter Thiele Prize for outstanding Bachelor and Master theses in the field of Public Relations and Communication Management at the University of Leipzig. From investor relations to corporate listening – the students' theses address a wide range of topics and often attract attention beyond the University of Leipzig.